You know the signs. Maybe your company has started opening branches in other countries, you’ve seen an uptick in traffic from es-419 (Latin America), or maybe internationalization has become your CEO’s pet project. No matter the reason, as an SEO your job becomes much more complicated (and interesting) when your company or client decides to [...]
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To most people mole is something that they order in a restaurant. To me, it’s like mothers milk. See, my father was a trumpet player in the symphony orchestra, and they toured all over Mexico. I couldn’t always go along, but I remember sitting on big buses for hours at a time, stopping only for [...]
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A few days ago I read this excellent article about Hispanic assimilation by Jose Villa. Basically, his hypothesis is that as more Hispanics are born in the US, they are more likely to simply identify as American, rather than with their home country. Furthermore (he argues) that means that while you should still consider Hispanics [...]
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Whether you are considering outsourcing your Spanish SEO projects, or have decided to keep the project in house, this post will give you a deeper understanding of how to proceed. Keyword Research: This has to be the starting point for any online marketing program, PPC or SEO. Potential customers come to us all the time and say [...]
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