Whenever we bring a partner on board, especially if they are an agency, the first question is always “where are the quick wins?” Since in most cases they have been laser focused on English language up to the point where we start, it isn’t too hard to work up a quick list of things that [...]
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You know the signs. Maybe your company has started opening branches in other countries, you’ve seen an uptick in traffic from es-419 (Latin America), or maybe internationalization has become your CEO’s pet project. No matter the reason, as an SEO your job becomes much more complicated (and interesting) when your company or client decides to [...]
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A few days ago I read this excellent article about Hispanic assimilation by Jose Villa. Basically, his hypothesis is that as more Hispanics are born in the US, they are more likely to simply identify as American, rather than with their home country. Furthermore (he argues) that means that while you should still consider Hispanics [...]
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When beginning a Spanish inbound marketing project, one of the first determinations that you will need to make is how to address the people you are targeting. In Latin America this can be tricky, as there are many social norms that must be followed. To further complicate matters, these customs change depending on the country, [...]
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Whether you are considering outsourcing your Spanish SEO projects, or have decided to keep the project in house, this post will give you a deeper understanding of how to proceed. Keyword Research: This has to be the starting point for any online marketing program, PPC or SEO. Potential customers come to us all the time and say [...]
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