Author Archives: Zeph

About Zeph

Zeph Snapp is a Spanish SEO specialist, and the President of Not Just SEO. When he isn't writing posts for the blog, he's talking to clients, playing pick-up basketball and playing with his son (though not usually at the same time).

Adios Not Just SEO

Pico de Orizaba

Hi Everyone! As you may or may not know, Not Just SEO is going to cease to exist in a matter of weeks.  It isn’t that we are going out of business – in fact, quite the opposite!  We have plenty of happy clients, and are onboarding more (seemingly every week!). It’s an exciting time. [...]

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SEO as a Business: Hiring For SEO

This is part of a series of posts discussing the business side of SEO.   I’ve been in Spanish SEO for less than three years, and in that time I’ve read almost 1000 resumes, interviewed hundreds of applicants, hired a dozen employees and fired one person.  As a result I’ve learned a few things about [...]

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Quick Wins in Spanish SEO

Whenever we bring a partner on board, especially if they are an agency, the first question is always “where are the quick wins?” Since in most cases they have been laser focused on English language up to the point where we start, it isn’t too hard to work up a quick list of things that [...]

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Hispanics Are The Best Customers

Hispanics...We Tha Best

A large marketing website recently published an article talking about how Hispanics are ignored by companies that invest in new media.  The only evidence used were a few comments from important Internet properties like Terra and Univision. No statistics, no dollar figures, nothing else.  Every piece of actual research that I have seen indicates that [...]

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International SEO: 5 Things to Get Right


You know the signs.  Maybe your company has started opening branches in other countries, you’ve seen an uptick in traffic from es-419 (Latin America), or maybe internationalization has become your CEO’s pet project.  No matter the reason, as an SEO your job becomes much more complicated (and interesting) when your company or client decides to [...]

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Mole, Rand, and Relationship Marketing In Mexico

Mole Xiqueno -The Best!

To most people mole is something that they order in a restaurant.  To me, it’s like mothers milk.  See, my father was a trumpet player in the symphony orchestra, and they toured all over Mexico.  I couldn’t always go along, but I remember sitting on big buses for hours at a time, stopping only for [...]

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A Glass Half Full Approach to MozCon

Mozcon Wifi

So let’s get this out of the way first.  Mozcon was an amazing conference. The sessions were great.  In most cases they had actionable tips that we will be able to put to work for our clients starting tomorrow.  The speakers were genuine and funny, and all seemed to be passionate about the work that [...]

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You Need a Spanish Language Website (Yes, I’m talking to you)

A few days ago I read this excellent article about Hispanic assimilation by Jose Villa.  Basically, his hypothesis is that as more Hispanics are born in the US, they are more likely to simply identify as American, rather than with their home country.  Furthermore (he argues) that means that while you should still consider Hispanics [...]

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Tu & Usted: How to Properly Address Spanish-Speakers

Using Tu & Usted for Spanish SEO, Inbound Marketing and SMM

When beginning a Spanish inbound marketing project, one of the first determinations that you will need to make is how to address the people you are targeting. In Latin America this can be tricky, as there are many social norms that must be followed. To further complicate matters, these customs change depending on the country, [...]

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Spanish SEO keyword research on a budget

Whether you are considering outsourcing your Spanish SEO projects, or have decided to keep the project in house, this post will give you a deeper understanding of how to proceed. Keyword Research: This has to be the starting point for any online marketing program, PPC or SEO. Potential customers come to us all the time and say [...]

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